About us

Today, the modern animal feed supply industry requires the most advanced technology and equipment in order to produce a high quality product.  Spanning the entire processing chain, from raw materials to the pelleting process, it is essential to have the correct software systems, analyzation tools, and highly efficient processing method.  Lacking the correct information could result in food safety concerns.  For these reasons, Maggrabbitt (USA company) is supporting APPE with all the best and necessary animal feed processing tools.”


MagRabbit Inc is an award- winning and certified National Minority Business Enterprise (MBE), was founded in 1990 and is headquartered in Austin, Texas. MagRabbit’s two groups, Global Software Services and Global Supply Chain Management provide high quality outsourcing services to its customers on a global scale. Our experience and awarded track record includes collaboration with some of the nations top "Fortune 1000" Corporations.


Appe JSC is an international and modern company that produces a safe, high quality, and affordable product in the animal feeding industry in the northern Vietnam area.  Appe runs two top of the line feed manufacturing facilities located in Ha Nam and Vinh Phuc.  Together, these factories produce over 400,000 tons of feed per year in an increasingly complex, international agricultural market.

Appe widely offers a wide range of feeding products and uses of the best available raw materials, nutrients, and minerals.  We currently supply 49 different Pig and Poultry products for animals of all ages.  Appe is currently continuing expansion into additional products that will include Quail, cattle, and fish in the future.

Consistency is absolutely essential in the production of animal feed.  Using the best raw material, the correct mixing methods, the right heating temperatures, and the most efficient pelleting process are all variables that have a large impact on the final product.  Therefore, we utilize the most modern and efficient production technologies from the United States in order to monitor and maintain our quality.


"Farm to Fork" is a food system that includes everything from the raw materials of animal feed to the bite of meat that your family consumes at the dinner table. This concept is a food system in which food production, processing, distribution and consumption are all integrated to enhance the environmental, economic, and nutritional health of our products. This concept is at the core of Appe's mission.

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